The need for ”http://internetadvertisingseattle.com”> construction advertising is probably today more than ever before because the housing market is showing no signs of improvement. There are those who are saying that the worst may be behind us, and the economy is all set to grow, but then, the signs are still not that positive. Some business people of course argue that when the economy is not doing great it might be a better idea to cut costs and reduce the spending on advertising or promotions. At least this is what the accountant would recommend.
However those who are really smart advertisers do just the opposite. Robert Kiyosaki who is famous for his “Rich Dad Poor Dad” books agrees to this theory. He says that a business, even a construction business, must be marketed even more in times of trouble. Kiyosaki feels that in bad economic times, a business should boost its promotions, and not reduce the advertising budget, as many seem to do.